WeAre8 announces leadership appointments ahead of the platform’s Australian launch


• The social app has been built to inspire and empower its citizens

WeAre8 has announced key appointments to its leadership team in Australia as the business prepares for its Australian launch next month.

Danika Johnston has been appointed chief commercial officer of the sustainable social media platform.

Johnston is a highly regarded commercial leader who has been in leadership roles at Nova Entertainment, Mamamia, SBS and TikTok throughout her 25-year career in media working across both agency and client teams, across all disciplines.

Luke Robinson joins WeAre8 as chief marketing officer. Robinson has worked in senior marketing roles at Channel 9, Bauer Media, Sony Music and most recently at Nine where he was responsible for the Group’s B2B Marketing Strategy across television, radio, publishing and digital.

Lizzie Young, WeAre8 CEO – Australia said of the new appointments: “Danika and Luke are outstanding media professionals. Danika is passionate about delivering results for her clients.

“More importantly, she is passionate about delivering the right results – ones that guarantee transformational performance, all while enabling brands to drive positive outcomes for people and the planet.

“Luke is recognised for the success he has delivered building brands across a number of different media and content businesses. He has a unique mix of strategic and creative capability and I can’t wait to see him build our community.

“We are excited to get going and are committed to building a media offering that delivers serious results and has a positive impact on social and environmental causes facing Australians,” Young added.

See also: Lizzie Young to depart Nine for social app WeAre8

WeAre8 is a social app built to inspire and empower its citizens for 8 minutes a day with exclusive content from the world’s best creators and zero tolerance of hate.

Founded by London based Australian tech entrepreneur, Sue Fennessy, WeAre8 will officially launch in the Australian market on the 8th August, 2022 and follows on from WeAre8’s release in the UK earlier this year.

With a transformational ad model, people are also valued and paid every time they watch an ad with money going to charity. The platform encourages its citizens to reconnect with themselves, each other and lead more positive lives, all while taking small actions every day in support of the planet.

As a certified B-corporation, WeAre8 is funded by leaders and organisations who want to change the world, including former English footballer, Rio Ferdinand, the UK’s Channel 4, and BBC Studios through UKTV. WeAre8 is on a mission to inspire and unite a billion people every day and connect them with thousands of brands in support of the planet.

Top image: Luke Robinson and Danika Johnston

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