We Are Social Australia has promoted Kelly Spence to the newly created role of managing partner, as the agency enters a new phase of local and global growth.
Her promotion comes on the back of a strong run of momentum for the agency, with recent client wins including eBay, Salesforce, Volkswagen Group Australia, Lion and others, alongside a regional restructure designed to unlock greater collaboration and capability across We Are Social’s global network.
Spence takes on an expanded remit, adding operational leadership, including commercial and operational aspects of the business to her ongoing responsibility for client engagement, growth and retention.
She will continue to work closely with APAC CEO Suzie Shaw to help steer the agency’s creative and commercial performance.
Spence has been with We Are Social for seven years, most recently as client service director and a core member of the leadership team, and is known for her focus on client success and delivering social-first work.
Kelly Spence and Suzie Shaw
Her experience spans traditional advertising through to UGC, influencer and creator marketing, having led major programs for Samsung globally and played a key role in expanding the agency’s creator offering locally.
Shaw said of Spence’s appointment: “I’ve had the pleasure of working with Kelly for 14 years, first at Host and now at We Are Social. She’s one of the sharpest, most dependable leaders I’ve worked with – equal parts commercially astute and creatively driven.
“This promotion recognises the incredible impact she’s already had, and the role she’ll play in leading our next phase of growth.”
Spence said of her new role: “It’s been a privilege to help grow We Are Social into the business it is today – ambitious, creatively restless, and genuinely people-first. I’m excited to step into this new role and help shape what’s next as we continue to evolve our offer, scale our impact, and deliver work that really matters for our clients and culture.”
Top image: Kelly Spence