We Are Different have appointed Claire Salvetti as the head coach of its culture program.
Salvetti, founder of Peepul Tree Coaching, will be responsible for leading the independent and earned-first creative agency’s staff development initiatives.
This includes the launch of a coaching culture program that looks to drive team performance and career fulfilment among agency employees.
The industry veteran and mentor is ex-PR agency, with previous stints as CEO of One Green Bean and as managing director of Mango, but moved into coaching in 2020.
She leads her own business, Peepul Tree Coaching, and most recently has worked as coaching director with DDB based out of Europe. She joins We Are Different as head coach from February, while still running Peepul Tree independently with clients across Europe, Australia and the US.
Salvetti consults with the agency from her base in Europe while working with a portfolio of clients in the USA, Europe and Australia.
Stuart Terry, founder and director of We Are Different, said: “We believe in the life-changing power of PR, including the contribution great work and camaraderie makes to people’s lives.
“I have been working closely with Claire for the past few months and have experienced first-hand her incredible talent and ability to help people realise their potential. Her appointment as Different’s head coach represents our ongoing commitment to great people and great work,” he said.
Salvetti said: “Since making the shift from agency to coaching, I have been focusing on helping leaders and their teams transform themselves and their experience of work, increasing their fulfillment, effectiveness and results.
“Stu and the team are building something truly different at Different. It’s exciting to see how the organisation is committed to empowering each individual to become their best authentic self, which in turn creates more meaningful work – both for themselves and their clients.
“I’ve not seen this type of program in any other agency. It’s an experiment that we see reaping big rewards for Different, its team and client partners,” she added.