VW marketer Julie Scarff departs after 11 years

Julie Scarff ex marcomm manager at Volkswagen Australia, announces departure after 11 years

“I’m not sure what they’re doing with the role. I’m not sure whether they’re replacing or restructuring.”

Julie Scarff has announced her departure from Volkswagen after 11 years with the automative brand. 

Scarff told Mediaweek she made the decision to “look for something new and different to focus on for this year, moving forward.”

“I just decided 11 years was a really long time that I’d been there, and I was looking for a change,” she said.

Scarff was most recently Volkswagen Australia’s marketing communications manager, a position she held for two years from November 2021, until her resignation in December last year.

In terms of the implications of her departure for the marketing team, Scarff said, “I’m not sure what they’re doing with the role. I’m not sure whether they’re replacing or restructuring.”

Mediaweek reached out to Volkswagen Australia to determine whether the brand is looking to replace the position, with no definitive response.

“Our company has no interest in commenting,” stated Paul Pottinger, general manager corporate communications.

Before becoming marketing communications manager, Scarff was brand and retail communications manager, brand communications specialist, and retail marketing specialist. She joined VW in 2012.

On LinkedIn, Scarff said she is “currently exploring new opportunities in marketing on a full-time or consultancy basis.”

“If you’re looking for someone with energy and fresh ideas for a full-time role, or if you have a project that could benefit from a new perspective, I’m here to help. I can offer strategic insights, problem-solving expertise, and actionable recommendations to support your business or organisation.”

She told Mediaweek that the delayed announcement to market was thanks to a summer break.

“I obviously had long service to take, which was nice over the summer, to take a nice break, to refresh and rejuvenate. That was really the only reason,” said Scarff.

“I finished up in December and then obviously had Christmas off… come March I thought I’d better put something out there.”

See also: “Longevity is the hope”: DDB’s mission to restore Australia’s love for Volkswagen

Top Image: Julie Scarff

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