VMLY&R appoints Miles Cox as chief experience officer


• Cox’s new role will bolster AUNZ’s CX capability and integrated Connected Brands offering

VMLY&R has appointed Miles Cox as chief experience officer in Australia and New Zealand.

Cox joins the VMLY&R AUNZ executive leadership team and will work alongside VMLY&R’s Global CX leadership and Regional leadership teams in Auckland, Brisbane, Melbourne, Sydney & Wellington.

The move comes following a surge in the agency’s CX projects over the past year, picking up key clients such as Coles, Destination NSW, Sport NZ, oobe and Tourism Australia.

Cox’s appointment is designed to significantly bolster the region’s CX capability and integrated Connected Brands offering.

The appointment is part of significant investment in VMLY&R’s digital CX capability and is one of a flurry of new senior appointments to be announced over the coming months.

Cox will be lead the Experience Design, UI Design and Technology crafts, bringing together the crafts as a singular CX capability, working in lockstep with the strategic and creative teams to deliver engaging interactive customer experiences that go far beyond often highly engineered frictionless websites.

Having built his career across digital, tech, and experience, Cox brings a wealth of category experience – across banking, insurance, airline, sports & entertainment and government among others, with almost a decade of experience leading CX teams at Isobar, Fox Sports and Merkle.

Thomas Tearle, CEO, VMLY&R AUNZ, said of Cox’s appointment: “I’m truly excited to welcome Miles to our team. I have worked closely with him in previous roles, and feel he will be perfect to continue to shape our CX capability and team in the region, to match the growth we’ve seen in Customer Experience work.”

Cox said of his new role: “I’m excited to begin this new chapter with VMLY&R. There is a hunger and enthusiasm within the business that I haven’t seen in a long time and I can’t wait to be a part of it and help take it to a new level.

“I look forward to continuing to align the Brand and Customer experience work more closely for our client partners to create truly connected brands,” he added.

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