VMLY&R Appoints Johan Borg as regional chief growth officer


• Borg is the first Chief Growth Officer appointed since the VML and Y&R merger in 2018.

VMLY&R announced the appointment of Johan Borg as chief growth officer across Australia and New Zealand. VMLY&R is a global brand and customer experience agency that harnesses creativity, technology, and culture to create connected brands.

VMLY&R has recently expanded its capability beyond Creative and Technology with the integration of VMLY&R Commerce, and GTB, WPP’s Ford business, which brings deep Retail and Commerce capabilities. This has presented significant incremental opportunities for the agency to invest, building capabilities to suit client needs – especially in the area of technology.

Chief executive officer, Thomas Tearle said, “We are incredibly excited for Johan to join our business at a time when we have more to offer than ever before, and a ton of new business opportunities to manage. I’ve personally worked with Johan for several years and know he will bring so much to our team and clients.

“He is a joy to work with and has an exceptional track record of delivering growth. His tech experience further develops our CX offering following the recent appointment of Miles Cox to Chief Experience Officer and at the same time, builds out our growth engine working with Charmaine Griffith, formerly of PWC.” 

Borg has over 14 years of experience building transformative work in creative and technology agencies including ogilvy, host, soap, isobar and merkle. Borg will lead the agencies growth strategy across the region, connect future client partners with experts and industry stakeholders and overall assist with streamlining the new business process. 

Borg said, “VMLY&R’s fantastic ability to create Connected Brands was something that hit me in the heart instantly. I’m excited to be joining the agency at a time when experiences matter more than ever and for being given the opportunity to accelerate business growth for us and our clients.”

Read more: VMLY&R announces new leadership team structure across Sydney and Melbourne

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