VMLY&R appoints Janelle Shinners as head of client engagement


• The appointment is effective June 2022

Global brand and customer experience agency, VMLY&R has announced the appointment of Janelle Shinners as head of client engagement in Brisbane, effective from the beginning of June 2022.

Shinners will work alongside VMLY&R’s Queensland leadership team to enhance VMLY&R’s client engagement function and integrated offering. She will work across VMLY&R’s clients including The Lottery Corporation, TerryWhite Chemmart, Bond University, Goodlife Health Clubs, Visit Brisbane, The Coffee Club, and RSL Queensland among others.

Having built her career across creative, media and client roles, Shinners brings extensive category experience, data and consumer insight and people leadership skills to the role.

Adam Kennedy, managing director, VMLY&R Brisbane, said: “I remember the first time I met Janelle. She struck me then, as she does now, as one of the smartest, nicest people I’d ever met in our industry – and she just happened to be in Brisbane.

“Ever since, we’ve coveted the chance to bring her into the VMLY&R team. We’re delighted she’s chosen to join us and we can’t wait to see the creative work we’ll produce together with our incredible clients.”

Thomas Tearle, CEO of VMLY&R in Australia and New Zealand, said: “I can’t wait to welcome Janelle to our team. She is a renowned agency leader in Brisbane who has a genuinely unique skillset when it comes to effectively creating connected growth by bringing together insight, creative, channel, technology and customer experience.

“Her passion for developing people and creating strong client relationships, coupled with her ability to provide strategic business counsel, means she will not only be an exceptional leader but will also deepen our ability to create connected brands for all our clients.”

Janelle Shinners added: “I’m thrilled to join the incredibly talented team at VMLY&R. I know the agency – and even some of the clients -personally. I’ve been impressed by VMLY&R’s trajectory over the past few years and it’s exciting to be a part of a growing agency that connects brand and customer experience in progressive and interesting ways.”

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