Vistar Media has announced a global data partnership with geomarketing company Spotzi, aimed at streamlining how marketers plan and execute out-of-home (OOH) advertising campaigns across international markets.
The partnership integrates Spotzi’s audience data directly into Vistar Media’s global demand-side platform (DSP), offering marketers consistent and high-quality targeting capabilities in the US, Canada, EMEA, and APAC. The move addresses long-standing industry challenges around fragmented regional data and enables advertisers to manage campaigns across borders more efficiently.
According to Vistar Media, the company has seen a 36% month-over-month increase in cross-border campaign activity since the launch of its global DSP. This trend reflects growing demand from global brands for scalable, unified media planning solutions.
Ben Baker, Managing Director, APAC at Vistar Media, said, “As more global brands expand their footprint into the Asia-Pacific region, the ability to activate campaigns with consistent, high-quality audience data becomes critical. This partnership with Spotzi helps eliminate the complexity of scaling OOH across borders, giving marketers the tools they need to deliver meaningful campaigns with local relevance across APAC.”
With Spotzi’s data integrated into Vistar’s DSP, marketers can now deploy a unified audience taxonomy that includes regional insights, streamline campaign execution without managing multiple data vendors, and accelerate time-to-market for international OOH campaigns.
Spotzi CEO Remco Dolman added, “Vistar brings world-class OOH technology, and Spotzi brings the audience intelligence to match. Together, we’re making out-of-home as intelligent and accessible as digital — powered by automation, data, and scalable solutions.”
The integration supports Vistar Media’s goal to make OOH advertising as targeted and measurable as digital media, while offering global scalability through a single platform.