US digital indie Vox Media group acquires New York magazine

vox media

• The deal is expected to close later this year

Vox Media and New York Media have announced that they are to merge. The merger will combine New York Media, the publisher of the influential, 51-year-old New York magazine, as well as five digital brands, with Vox Media, the decade-old company known for building modern media brands and the technology that enables them.

Together, as Vox Media, the company will reach hundreds of millions of people and be home to the industry’s leading journalists and creators, building communities and serving audiences across websites, TV and streaming services, podcasts, live-event stages, social platforms, and print magazines.

The new Vox Media will also boast multiple, diverse revenue streams including the most scaled premium brand advertising solutions, affiliate commerce shopping, digital and print subscriptions, conferences and events, and a leading TV and audio studio. The deal, which is subject to customary closing conditions, is expected to close later this year.

Vox Media Chairman & CEO Jim Bankoff will remain at the helm of Vox Media, leading all aspects of the expanded company.

Pam Wasserstein, currently CEO of New York Media, will take on the new role of President, Vox Media, to oversee strategic initiatives, including commerce and consumer businesses, and the current New York Media brands as a member of Vox Media’s executive team; she will also be named to the Vox Media board of directors.

New York Media will bring to Vox Media six editorial properties – New York, Vulture, The Cut, Intelligencer, The Strategist, and Grub Street.

Vox Media, prior to this merger, included seven editorial networks – SB Nation, The Verge, Polygon, Eater, Curbed, Recode, and Vox – and diverse lines of business including the Concert publisher-led marketplace, the Vox Creative brand studio, the Chorus publishing platform, a conferences-and-events business known for the Code Conferences series, and the Vox Media Studios entertainment division. Vox Media Studios’ premium nonfiction programming includes 175 podcasts from the Vox Media Podcast Network, Vox’s Explained on Netflix, Eater’s No Passport Required on PBS, and a forthcoming slate of food programming announced in a multiyear deal with Hulu.

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