Unified Music Group announces five internal promotions, including new chief of staff

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• All promotions across the business are effective immediately

Unified Music Group has announced a series of internal promotions across the business.

Unified’s commercial marketing manager, Michelle Rose, who joined the business last year from Live Nation, has been promoted to the newly-created chief of staff position. Reporting to founder Jaddan Comerford and COO Matthew Rogers, Rose joins the Leadership Team to assist in driving the overall business goals, as well as leading the People of Unified strategy.

“It’s an honour to be working with the team in this new role as we plan out the next five years of Unified growth, success and impact, with a simple goal; to create an ecosystem for creative talent to thrive,” Michelle Rose said of her promotion to chief of staff. “Unified is home to some of the best creative talent, and I look forward to building on that in the years ahead.”

Unified’s general manager, finance, Andrew Irwin, has been promoted to chief financial officer. Irwin joined the business three years ago from Roseby Rosner & Young. He has previously held roles at Secret Sounds, PLW Entertainment, and Mushroom Group. In the CFO role, Irwin will lead the finance team and oversee the group’s long-term financial strategy that supports more than ten companies within the Unified ecosystem.

Kate Lawrence has also been promoted from product manager to Australian label manager within Unified’s recorded music division, which includes independent label UNFD, Domestic La La, and artist services business Community Music. In her new role, Lawrence will oversee operations and domestic releases, while leading the Australian-based team.

Lawrence has also begun representing Unified Recorded Music labels on the AIR Board (as proxy to Matthew Rogers) with a view to continuing the decade-long association with the peak body.

Unified continues to grow its global community of artist managers and international roster within the Unified Artist Management division. To lead the charge in the ANZ region, Ash Hills has been promoted to general manager. She has been a leader within the management team over her five years with the group. Julian Marshall, who has been in the business for more than eight years contributing to the success of artists such as Illy and Violent Soho, has also been promoted to operations manager, global.

All promotions across the business are effective immediately.

“Congratulations to all of our Unified team members for their well-deserved new roles,” CEO Jaddan Comerford said. “We couldn’t do what we do without the good people at Unified, and can’t wait to build on this over another decade at Unified Music Group.”

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