Twitch unveils its plans to empower streamers and their communities in 2023 with new features


Twitch’s chief product officer and chief monetization officer co-authored an open letter revealing the plans for 2023

Twitch has revealed that its main focus for the year ahead is the growth of its streamers on the platform and of their communities.

In the first half of 2023, Twitch is launching products and tools that make it easier for streamers to earn without impacting growth while also improving many of its existing products by expanding their capabilities.

Tom Verrilli, Twitch’s chief product officer, and Mike Minton, chief monetization officer, co-authored an open letter unveiling some of the plans for the year ahead.

Verrilli said: “Chief Product Officer, my team’s mission is to create tools and features that enable the community to easily create amazing content and to ensure that content is found by viewers who will enjoy it

“Our Monetization team is focused on helping streamers of all sizes earn income doing what they love, as well as reward and recognise viewers who support their favourite streamers.

“With our powers combined, we can give you the big-picture view of what streamers can expect from us this year.”

Giving you more options to earn:
We’re focused on helping facilitate deeper community interaction and innovative viewer recognition. One of those experiences will be Sound Bites, our first party sound alerts that allow viewers to pay to interact with and support their favorite streamers. Another will be an update to Cheering to give streamers the ability to recognize viewers in more personalized ways.
We know that events like SUBtember have a positive impact on streamers’ earnings, so we’re building on this to find more ways to encourage your viewers to support your channel. In addition to our larger global moments, you’ll see more customized local initiatives that help boost support from your viewers and give you a chance to get extra prizes on top of that. We’re also experimenting with personalized discounts based on viewers’ behavior to better inspire streamer support. 
As a first step to building a meaningful sponsorship solution for streamers we’ll test features with a select few streamers to make sponsorship deals more effective and authentic on Twitch, thereby making them more lucrative for the streamer and more impactful for the brand. Starting with channel skins and clickable branded graphics, streamers can easily place these brand assets onto streams, above chat, and other places on your channel page for a less disruptive and more engaging sponsorship experience. Once we land on the right solution, we’ll roll this out to more streamers.
We’re bringing more of the tools that help viewers support you to our mobile experience, so that you can earn effectively across your community—no matter how they’re watching.
New tools that reduce the effort to promote your stream on and off Twitch

Promoting your stream on other platforms is a key part of helping viewers discover your channel, but we know it can take hours of work to make promotional content from VODs and clips to share with your community. So we’re launching tools to help you edit and export your clips for vertical, short form video formats and making it easier to promote your stream on other platforms by working with Twitter to improve how clips and live stream links play in the feed.
We will be giving you more tools to help viewers discover your content, including: 
– Pinned Clips, which will allow you to pin up to 20 clips to your channel page. These clips will give new viewers a better idea of what your stream is about, and will be fully at your discretion and include safety controls.
– Stream Title emotes will let you—wait for it—add emotes into your stream title.
– The Upcoming Streams section is coming to Twitch mobile apps. This will help viewers keep track of and tune-in to streams for all the streamers they follow, all in one place.
Making running ads easier and better for you
We’re updating the Ads Incentive Program to reflect requests from the community to make the program easier and more flexible. You can stay opted in once you’re in, and you’ll have more flexibility to adjust the number of ads you’re running.
We’re also improving the ad running experience. We have heard from you all that it can be difficult to know when an ad is about to run, thereby making it difficult to prepare yourself and your community for the interruption. We will make changes to Ads Manager to help you have more visibility and control over when the ads roll.
We know some viewers find value in an ad-free experience, so we’re working on making Twitch Turbo – which offers perks like ad-free viewing and chat upgrades to emotes and badges – better and more relevant for our community. We’re excited to share more updates later this year.
Improving how and where ads show up on Twitch
In the first half of this year, we’re making two changes to improve the way ads work for viewers and channels: First, we’re updating the way disabling pre-roll works for channels. Running three minutes of ads per hour in any way will disable all pre-rolls – they no longer have to be split into 90s ads every 30 minutes  Second, we’re applying our Picture-by-Picture experience to the majority of pre-rolls that viewers do see.
We’re also exploring ways to give communities a heads up when ads are coming and the ability to snooze video mid-roll ads.
We will make it easier for you to flag to your community when you’re working with advertisers on branded content.
Improving Guest Star with easier collaboration and customisation
We’re rolling out browser support for Firefox, Microsoft Edge, and Safari and launching more granular audio tooling for streamers who want more control over their guest’s audio (e.g. auto muting doubled sources, turning off echo cancellation for musical guests).
Streamers have been playing together since Twitch was invented, spawning dozens of third party sites and even our own product. But fundamentally these solutions were enhancements on having two tabs open at once–they didn’t allow the members of both communities to interact. Utilizing the technology we built for Guest Star we’re going to experiment with experiences that will enable truly cross channel streaming experiences.
Creating first party tools to better celebrate viewers
We’re focused on helping facilitate deeper community interaction and innovative viewer recognition. To help you engage with your viewers in better ways, we’re creating tools to help you celebrate moments of support from your community, making them more interactive and personalized. We’re working on developing unique alerts that you can only find on Twitch and will have more to share in the next few months. One of those experiences will be Sound Bites, our first party sound alerts that allow viewers to pay to interact with and support their favorite streamers.
Viewer Milestones will help you recognize viewers for hitting certain achievements during your stream, creating more personalized relationships with your viewers.

Giving you better insight into what’s working and where there are opportunities to improve the content you stream.
We’re rolling out Creator Home to all Affiliates and Partners, giving you a personalized, dynamic ‘homebase’ that surfaces the most relevant tips and actionable recommendations to help you grow, based on where you are on your streaming journey.
We’re adding more analytics updates, including:
– Tag impression analytics that help you understand the number of viewers who saw your stream within a tag-filtered Browse page or in a Twitch search result for each tag.
– Data on the best days and times to stream in various games or categories to help you reach more viewers.
– Audience retention data so you can understand how you are engaging and retaining viewers.
Helping you recognize and connect with your community, whether you’re live or offline
We know that many of you want the ability to stay in touch with your community even when you aren’t live, so we’re excited to launch a messaging product that allows you to send video and clip messages, targeted to your followers or subscribers, while you’re offline.
We’re also building a Q&A tool to allow you to take prompts from their audience, with mod tools that will allow them to vet and approve the links before you show them on stream.

Doubling down on discovery improvements that help viewers discover new content
We will expand on our 2022 launch of customizable tags that let streamers describe their stream in their own words by building the backend infrastructure to identify and collect streams related to the same topic (e.g. speedrunning)–and feature these collections all over Twitch. We will also make these content collections browsable and persistent, which means you’ll be able to find the communities of streamers who stream using a custom tag with a fixed URL.
We are introducing a new discovery feature on mobile that will allow viewers to seamlessly scroll through a feed of recommended channels and clips with ease. It’s perfect for viewers who are looking to discover new streamers when they have only a few minutes to spare.

Verilli and Minton said: “We love seeing what you can do when you’re enabled and empowered. We’re launching these features and tools because we want you to be able to build the communities you want to build, more easily and more reliably.

They noted that Twitch will be sharing updates about what they are building more consistently so users can share their feedback and give their input on the platform.

“First, we’ll be launching an experiments help page to give you more insight into some of the experiments we’re running on Twitch, whether you’re taking part in an experiment or not.

“We’re also committing to showing up on stream more to share regular updates and answer your questions. This list isn’t comprehensive, and we’ll share more details about what we’re working on when we can,” they added.

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