Triton Digital, owned by iHeartMedia, has announced that it has acquired Manadge, an advertising intelligence platform that specializes in programmatic advertising. Manadge will enable Triton Digital publishers and demand partners to see advertising-related data and analyse performance in real time via an intuitive analytics platform.
With this acquisition, Triton Digital is diversifying its portfolio as Manadge offers analysis and comparison dashboards and KPIs for programmatic market participants as well as direct orders. Integrated with over 60 Supply Side Platforms (SSPs) and ad servers, Manadge offers real-time insights through its interactive business intelligence tools.
“Through this acquisition, we further demonstrate our commitment to providing robust tools to enable growth in the global audio industry,” said John Rosso, president and CEO, Triton Digital. “The Manadge platform will enable Triton’s publisher, sales house, and demand partners to better analyze advertising data and use Manadge’s powerful UI to make data driven decisions for their business.”
“At Manadge we give companies the ability to increase resources and support, expand into new markets, and innovate faster than they could before,” said Nathan Venezia, founder and CEO, Manadge. “We are excited to be joining a team that truly understands our vision and to be providing Triton Digital a better way to analyze and track advertising revenue for all audio types.”
As part of the acquisition, the Manadge team will join Triton Digital’s team, bringing a high level of talent and expertise to Triton’s product and engineering efforts.
Last month, Triton Digital announced the promotion of Richard Palmer to VP of market development and strategy in APAC. Prior to his promotion, Palmer was director of market development APAC.
In his new role, he is responsible for driving Triton’s growth and market strategy throughout the Asia-Pacific region, while continuing to provide guidance and advice to publishers and broadcasters on the ever-evolving landscape of streaming, podcasting, measurement, and advertising technology.