Australia’s most knowledgeable travel writers are leading Traveller into a new digital era, with a revamped offering for subscribers and brands as the site is fully integrated into Nine’s metro titles.
From today, traveller.com.au is fully integrated into The Sydney Morning Herald, The Age, Brisbane Times and WAtoday websites, with new editorial offerings including holiday and destination guides; an affordable travel series; enhanced site navigation and search capability, with readers able to save stories in preparation for their next trip and share travel tips.
Featuring editors Trudi Jenkins, Anthony Dennis and Craig Platt as well as regular columnists Ben Groundwater, Michael Gebicki and Lee Tulloch, subscribers can now access a wealth of ideas to help them plan their holiday.
Destination Guides are a resource full of must-do highlights, and where to stay and eat when planning a trip to places in Australia and overseas, including London, Fiji, New York and Bali. Holiday Guides will focus on a theme or type of holiday such as beaches and islands, solo travel, sustainable holidays and cruising, featuring tips and recommendations for every traveller.
The guides also provide a dynamic opportunity for brands, with the new-look site able to connect them with a high-value, engaged audience through immersive branded content, contextual alignment in the guides and sponsorship opportunities.
“A much-loved brand like traveller, with a team that has an enviable knowledge of this segment, is the perfect environment for brands to align with, ensuring they target audiences at scale who are passionate about travel whether it be domestic or international,” said Jo Clasby, Director of Sales Total Publishing.
“This new look-site will enable brands to interact with a high-value travel audience like never before, from solus EDMs, branded content and high-impact contextual alignment to social extensions and sponsorships of newsletters and podcasts.”
The new-look Traveller site launches today, on The Sydney Morning Herald, The Age, Brisbane Times and WAtoday.