Digital ticketing platform TodayTix Australia has appointed Sarah Wilson to the newly-created role of marketing director.
In the role, she will lead all sales and marketing efforts and work closely with the global team, the Australian team, and partners to deliver seamless ticketing experiences in the region.
Wilson was previously director, tour marketing at Live Nation Australasia and brings a decade of experience in live event marketing across Australia, New Zealand and internationally.
During her time at Live Nation, she led marketing campaigns for artist tours such as Fleetwood Mac, Dua Lipa, Rod Stewart, Cyndi Lauper, Red Hot Chili Peppers with Post Malone, and Pink’s ’Summer Carnival’ Tour 2024.
Stephen Crocker, general manager, London, TodayTix Group, welcomed Wilson to the team, and said: “Her experience in the live entertainment industry is a huge asset, and I’m excited to see the continued growth of the business and the TodayTix brand in Australia, under her guidance.”
Wilson added that she was looking forward to working with the TodayTix team on some exciting initiatives for the year ahead.
“The TodayTix mission of increasing access to the arts and ‘finding a seat for everyone’, is something I’m very passionate about. I’m looking forward to connecting with audiences all around the country.”
TodayTix was founded in New York in 2013 and launched in Australia in 2019, starting in Melbourne and Sydney before expanding to Perth and Adelaide.
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Top image: Sarah Wilson