Time Under Tension has been named an OpenAI Services Partner, marking a step forward in its push to help organisations embed AI into core business operations.
The Melbourne-based company said the partnership will support its work designing and deploying secure, enterprise-grade solutions using OpenAI models.
From experimentation to execution
Co-founder Tim O’Neill said the industry is moving beyond early experimentation with generative AI toward operational deployment.
“Access to gen AI is no longer the barrier, the real challenge is embedding AI into how businesses operate,” he said.
“Businesses need the right governance, skills and architecture in place.”
Building operational AI capability
O’Neill said the next phase of AI adoption in Australia will be defined by capability rather than access.
“The next phase of generative AI in Australia is about capability, and organisations that invest in the right foundations will be better placed to embed AI into everyday work,” he said.
The Services Partner status strengthens the company’s ability to support clients with end-to-end AI solution delivery, training and security aligned to business strategy.
Demand accelerating across sectors
Time Under Tension said demand for practical AI capability is accelerating across sectors, including financial services, retail, tourism, government and media.
Founded in 2023, the company works with brands including AGL, ScotPac, Baby Bunting and Queensland Rail to identify high-impact use cases and build production-ready AI applications.
Client impact
ScotPac Chief Customer & Marketing Officer Ben Cutler said the collaboration has already delivered results.
“Our collaboration with Time Under Tension has truly revolutionised how we approach generative AI innovation at ScotPac,” he said.
The announcement follows the company’s recent merger with GetThere and the appointment of Simon Hillier to lead its new AI Academy training offering, signalling continued investment in capability and education.
Main image: Tim O’Neill