TikTok has unveiled new business solutions aimed at delivering business growth, available several markets across the globe, including Australia, at the TikTok World product summit in New York.
Over a billion people worldwide, including 9.5 million Australian’s, turn to the platform for entertainment, discovery, and creativity, according to TikTok. It’s audiences consumes and participates in shaping culture, giving life to trends and driving behaviours on-and-off the platform.
The branding solutions aim capture and keep attention, creative and AI-powered tools to make it easier to scale, search capabilities to boost performance and automation solutions to help businesses drive impact everywhere.
Meanwhile, TikTok Australia hosted local launch event, The Consideration Gap, and Amy Bradshaw, Head of Partnerships at TikTok AUNZ, said: “In today’s fast-moving digital landscape businesses need more than just visibility. They need tools that drive real connection and conversion.
“The new solutions are built to empower brands of all sizes to turn engagement into impact and unlock growth. At TikTok, we have been listening to, and learning from, our advertising partners and are delighted to bring these innovative solutions to Australia.”
Amy Bradshaw on stage: ‘The new solutions are built to empower brands of all sizes to turn engagement into impact and unlock growth.’
Among the products launched in Australia is TikTok Market Scope, an analytics platform that enables advertisers to identify, understand, and activate audiences across every stage of the funnel.
The product allows advertisers can see exactly what moves their audiences. To build on these insights the platform has also introduced Brand Consideration ads, a new mid-funnel buying solution that enables advertisers to move the right audiences from awareness to consideration.
The platform is also bringing creative to scale with TikTok One, an all-in-one creative platform that brings creators, tools, and agencies together seamlessly within one platform, building on it with new solutions and capabilities.
The platform reported that 41% of TikTok users say that entertaining ads make the platform experience much better on the platform. With the TikTok One Insight Spotlight, marketers can better understand the content their audiences are watching, and turn that insight into impact.
Insight Spotlight uses first-party insights to help brands spot emerging trends their target audiences are engaging with and understand how they are interacting with trends – allowing them to build strategies that make users stop, watch, and engage.
The platform also introduced TikTok One Content Suite, which allows marketers to easily find and access all user-generated videos mentioning their brand or products on TikTok and turn them into high-performing ads, in an instant. Content Suite is a searchable library of user-generated content that has been pre-vetted and ranked by ad potential. Compared to searching in the app, Content Suite surfaces over 40 times more relevant results that are impactful for a brand.
Marketers can now also connect with a wide range of vetted and trusted agency partners and creators that know how to make TikTok-first content with Partner Exchange on TikTok One, the new name for TikTok Creative Exchange – and TikTok One Creator Marketplace, available to creators in 26 countries.
Through TikTok’s AI-powered solutions Discovery on TikTok, the platform aims to unlock creativity and drive business results by transforming commerce, driving commerce everywhere for businesses of all sizes with Symphony Creative Studio, TikTok’s generative AI-powered video generator that helps to speed up content creation with AI-enabled features, generating TikTok-fit videos from just a few inputs.