TikTok has launched Follow Me, a multi-channel global program to help and drive awareness of small-and-medium businesses (SMBs) in Australia by using the platform.
SMB owners wear an endless number of hats and TikTok recognises that many of them have many role to juggle. Follow Me will provide SMBs with the knowledge and understanding they need of the platform to effectively utilise it as a launch pad to supercharge their growth.
The six-week program runs until early August and provides SMBs with resources on how to get started on TikTok as well as tips and insights from existing users on the platform. Follow Me will serve as a guide for SMBs looking to translate their stories into creative videos and build their own community on the platform.
With the platform’s large, multi-layered ecosystem of creators and communities, this program will help SMBs get acquainted with newfound consumers as they discover new brands and share these fresh finds with others.
Resources and Guides made available to SMBs to get started on TikTok
To help SMBs access the resources to kickstart their journey on TikTok, the platform has created a dedicated page that curates different learning roadmaps based on visitors’ goals, in addition to directing SMBs to a six-week email series that will outline the best practices for running their first-ever TikTok campaign as well as integrating their brand’s story into their videos.
This includes directions to set up a free Business Account, access to the Creative Centre for content inspiration, and insights into how TikTok’s Ads Manager and Promotion features can be leveraged to further reinforce campaign outcomes.
SMBs can also go to tutorials from Melbourne-based bakery Goldelucks, where they will be charting their personal journeys on TikTok, on top of providing tips on how to best tap into the power of community and entertainment to win the hearts of consumers online.
Phillip Kuoch, owner and founder of Goldelucks said: “I posted my first video on TikTok about 12 months ago and took me less than 10 minutes to record and edit using the TikTok editing tools.
“The video ended up reaching over 500,000 people and sent through thousands of clicks to our website. TikTok has been a game-changer for my business and can for yours too,” he added.
With Follow Me, businesses can integrate the diverse and creative formats available on TikTok into their marketing strategies to involve, connect, and engage with the massive audience base available on the platform.