Thump Media renews agency agreement with Scenic Group in Australia and New Zealand

Thump Media

This comes as Scenic Group continues its significant growth plans, with the launch of two new ships in 2023

Thump Media has announced the renewal of the Scenic Group above the line media account in Australia and New Zealand.

This comes at an important time, as the global cruise industry recovers strongly and Scenic Group continues its significant growth plans, with the launch of two new ships in 2023.

The independent media agency is working closely with the marketing teams to develop main media campaigns to promote the Scenic Eclipse II inaugural sailing in April and Emerald Sakara (sister company Emerald Cruises) in August 2023.

These two unique yachts will join Scenic Eclipse and Emerald Azzurra cruising the oceans of the world, offering guests unmatched luxury experiences.

Chris Franke, Thump Media’s founder and managing director, said: “We are absolutely thrilled to renew our agency contract, based on the very strong relationship between the Thump Media and Scenic Group teams.

“We have worked closely with the Scenic Group portfolio of luxury brands, including Scenic Luxury Cruises & Tours, Emerald Cruises and Evergreen Tours, over the past two years.

“Both the Thump Media and Scenic Group marketing teams have an unwavering commitment to strategic excellence and executing on clear visions, to promote the Scenic and Emerald Cruises products in Australia and in New Zealand.”

Thump Media - Scenic

Anthony Laver, Scenic Group, general manager sales and marketing Australasia, said: “we are pleased to be extending our Thump Media above-the-line agreement to continue building on the strong media partnerships, strategic planning and successful campaigns in both markets.

“Over the past two years, Thump Media have continued to invest in growing their core team resources and expertise to deliver excellent quality services and insights.”

The independent agency has traded for over 7 years and prides itself on a fully “considered” approach to their clients, media and their people.

This philosophy emphasises the importance of assessing all aspects of the macro environment, that might influence decision making and recommendations for its clients.

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