Thrive boosts Olympic strategy with appointment of Liliana Molina

Thrive - Liliana Molina

Molina joins from News Corp Australia, where she most recently held the role of national PR and talent manager.

Thrive PR and Communications has appointed Liliana Molina as its business director in Queensland, to drive local client growth and the agency’s Olympic strategy.

Molina, a former News Corp national PR and talent relations manager, will lead the Brisbane and Gold Coast teams supported by associate director Amanda Gormley, and will report to Thrive’s national executive, Snezna Kerekovic.

She brings more than twenty years of experience in regional and metropolitan newspapers and media publicity, as well as in-depth knowledge of the local market and an extensive network across business, news, politics and sport.

Prior to working in public relations, Molina was a journalist at the Bundaberg News-Mail and Queensland Business Review before becoming The Courier Mail’s first female resources reporter. She went on to report on Australia’s leading enterprise organisations and private businesses, working her way into senior newsroom positions, including deputy chief of staff, assistant editor and partnerships editor. 

She has extensive experience in digital media having worked through the digital transformation of mastheads at News Corp Australia.

Molina joins Thrive from News Corp Australia where she most recently held the role of national PR and talent manager working with editors and marketing teams across titles including The Australian, Vogue, GQ, V Weekend, Sydney Weekend, Q Weekend, WISH, Body & Soul, Escape, The Herald Sun, The Daily Telegraph and key sports brands including SuperCoach and Code Sports.

She will play a key role in driving Thrive’s Olympic strategy in the lead-up to the Brisbane 2032 Olympics and Paralympics. Molina will strengthen the delivery of integrated PR, content and social services to Thrive’s client portfolio and mentor local teams.
Kerekovic said: “We are thrilled to officially welcome Liliana to the Thrive family, although she is no stranger to Thrive. Lil’s extensive and deep-rooted experience in the Queensland market and her network and experience in sport, align with the strategic vision for Thrive Queensland and our ambitious growth goals.
“Her knowledge of national media, digital communications and the local market is second to none. Our clients and teams are excited to see the impact she will make both locally and across the agency network.”
Molina said: “I am beyond thrilled to be joining Thrive. I have had the pleasure of working with Thrive for two years client-side, seeing the professionalism, the pursuit of excellence and genuine passion in all that they do.
“I have made this decision with confidence knowing there is no other agency I would have made that leap for As a proud Queenslander, the opportunity to take Thrive Queensland to new heights and contribute to the agency’s exceptional work in sport, travel and beyond, is an opportunity that excites me.”

added: “Liliana’s arrival marks an exciting new chapter for Thrive in Queensland. With an impressive number of recent local appointments, promotions and client growth, we have never been in a stronger position in this incredibly important market for our agency.”

Top image: Liliana Molina

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