Innovid has been named an ad tech partner of Meta’s Threads API, integrating the platform’s ad support into Innovid’s Social Ads Manager.
This will allow marketers to activate the fast-growing channel alongside other Meta properties.
Threads ads can now be activated through Innovid alongside placements across Instagram, Facebook, and other social channels through one centralised, scalable platform.
Marketers are able to streamline social strategies across Meta and the broader ecosystem with the availability of Threads on Innovid’s Social Ads Manager. The integration allows marketers to run Threads ads using their existing workflows and campaign structures, while taking advantage of Meta’s opportunities for reach, traffic, and website conversions.
“Threads is a fresh environment for marketers that fills a valuable gap in the social ecosystem,” said Megan Gall, VP, Strategy, Innovid.
“Bringing Threads into our Social Ads Manager gives brands the ability to test, learn, and scale campaigns across a unified workflow – all while reaching younger, engaged audiences in a format built for users to discover brands, products, and content.”
Georgia Brammer, General Manager, APAC at Innovid, said: “Threads’ rapid growth in Asia-Pacific is a reflection of audiences hungry for authentic, real-time conversations and discovery experiences.
“Being among the first ad tech partners to integrate with Meta’s Threads API gives our clients immediate access to tap into this engaged user base through the same unified workflows in Innovid’s Social Ads Manager they already rely on.
“Our partnership represents a significant opportunity for brands to connect with younger demographics and test new creative approaches seamlessly alongside their existing social strategies.”