Honda New Zealand has appointed Thompson Spencer as its creative partner following a competitive process among existing agency partners.
The remit spans creative development and production, supporting Honda’s brand and retail activity across New Zealand.
The appointment builds on a year of work between Honda New Zealand and Thompson Spencer, including two major integrated campaigns.
Building on recent Honda campaigns
Thompson Spencer worked with Honda New Zealand on The Perfect Union, a campaign for Honda’s hybrid range. The agency also delivered The Power of Dreams, which launched Honda’s first full EV to the New Zealand market.
Both campaigns were led by robot characters with heart, supported by platform-specific extensions across the media mix.
Thompson Spencer on the appointment
Melanie Spencer, Group CEO of Thompson Spencer, said the agency is proud of the work it has created with Honda over the past year.
“Honda is a legendary brand, and we’re proud of the thinking and work we’ve created together over the past year,” Spencer said.
“From ‘The Perfect Union’ to ‘The Power of Dreams’, this partnership allows us to continue building strong, creative platforms that connect with Honda customers.”
Honda New Zealand on the partnership
Carolyn McMahon, Managing Director of Honda New Zealand, said Thompson Spencer’s ideas and track record made the agency a natural choice.
“Honda is a legendary brand, and the ideas Thompson Spencer presented were distinctive and grounded in a good understanding of our customers,” McMahon said.
“While our focus continues to be on strengthening retail performance, the work we’ve done together over the past year has delivered strong creative and production quality. We look forward to building on this and driving more impactful outcomes moving forward.”
Thompson Spencer will continue to work with Honda New Zealand on creative development and production across brand building and retail performance.
Top image: Honda New Zealand