Think HQ has announced it has been appointed as the agency of record for Melbourne-based startup Infinitev.
The agency will deliver a suite of marketing services to the sustainable battery storage solutions innovator.
As the shift to EVs grows in a world increasingly focused on meeting climate targets, Infinitev is drawing on 40 years of expertise in automotive technology to minimise the environmental impact of costly EV battery production and disposal.
By creating a circular economy where each EV battery is borrowed by multiple users throughout its life, Infinitev’s model ensures each battery is reused, repurposed, and recycled indefinitely.
As Infinitev’s agency of record, Think HQ will deliver marketing and customer experience (CX) consulting, including setting up CX foundation tools and user research, and customer journey mapping and personas.
Think HQ has already commenced building the CX foundation for the next stage in Infinitev’s evolution.
Olivier Laude, Think HQ head of digital, said: “We are thrilled to collaborate with Infinitev in growing the impact of their circular economy. Their products and services are not only performant and affordable to vehicle owners, but they also offer a sustainable solution to the problems that come with battery management in a fast-growing hybrid and electric vehicle industry.”
Bart Moonen, Infinitev program manager, added: “We loved to hear what Think HQ is about. Their alignment to our values was essential, but we also love having access to all marketing disciplines under one roof. Our gained capability to tap into all marketing experts is critical for us to unlock the next growth in our business journey.”
This comes after Think HQ has welcomed three key hires to its team as it continues to grow, earlier this month.
All new hires hail from creative agency Marmalade after it closed its doors at the end of 2022 and bring an understanding of the unique and considered requirements of the agency’s clients in the market.
Lisa Gumbleton has joined as head of creative strategy, Sam McCarron as head of art, and Nadia Ladson as an account director.
See also: Think HQ welcomes Lisa Gumbleton, Sam McCarron, and Nadia Ladson to the team