The Wiggles have appointed Haven Global to further their presence in the global consumer products market. Their longstanding PR partner The Comms Department has also been appointed to manage sponsorships and brand partnerships for the iconic band.
Haven Global will work with the children’s group to develop and manage a wide range of consumer products including toys, apparel, FMCG products and other licensing opportunities. The Comms Department manage sponsorships and brand partnerships for the brand.
Yvonne King, Director, Haven Global said: “We’ve always admired The Wiggles from afar, and it is so exciting to join the family and be part of the next wave of their incredible journey. We’re so proud to be representing such an iconic Australian brand and are pumped to take the consumer products program to new heights both here in Australia and abroad.”
Yvonne King
Bec Brown, Managing Director, The Comms Department said: “For more than 30 years, The Wiggles have remained a constant and trusted brand in Australia, New Zealand, Canada, the US and beyond. Audience insights clearly demonstrate that The Wiggles appeal is now uniquely multigenerational, loved not only by children, families, and grandparents, but also today’s Gen Zs – the teenagers and young adults who grew up with them. For brands wanting to align with The Wiggles, the halo effect of working with such a trusted brand cannot be underestimated.”
Bec Brown
Luke Field, General Manager of The Wiggles said: “As The Wiggles continue to evolve and enter new markets, we’re excited to partner with both Haven Global and The Comms Department to bring a fresh perspective to consumer products, licensing opportunities, sponsorships and brand partnerships worldwide. The Wiggles’ recent expansions have only reignited the band’s energy and with more music, a global documentary premiere, television series, tours, partnerships and more, The Wiggles are going from strength to strength, committed to educating and entertaining children for decades to come.”
The Wiggles have recently concluded a hugely successful tour in the US and Canada and are premiering Hot Potato: The Story of The Wiggles at SXSW Sydney on October 19. The highly anticipated documentary will be released globally on Amazon Prime Video on October 24.