The Royals has been appointed to handle the creative account of Australian-made and owned beverage brand Nexba, as it looks to expand into international markets.
The account was won without a pitch, with the agency having already started work on the sugar-free beverage company’s marketing and advertising strategy.
Nexba was founded in 2010 by brother’s-in-law Troy Douglas and Drew Bilbe.
The beverage company’s growing range of soft drinks and kombucha are stocked in Woolworths, Coles and a number of independent retailers and are available in the UK, Europe, New Zealand and South Korea.
Cassandra Anderson, senior marketing and communications manager at Nexba, said: “Nexba has had an amazing journey so far and we’re proud to have removed over 5 billion grams of sugar from global diets… and counting!
“We are incredibly excited to partner with The Royals as we embark on the next phase of growth for the brand.
“They demonstrated an impressive track record for brand building and great strategic thinking and I’m confident together we will entice more Australians to make the sugar-free switch,” Anderson added.
The Royals managing partner Dan Beaumont said: “Nexba has an ambitious brand mission to reduce the amount of sugar in Aussies’ diets, and that’s a goal we’re excited to get behind.
“We’re looking forward to pushing the boundaries creatively to help the Nexba team grow the business,” Beaumont added of the partnership with the drinks company.
The Royals have quite a successful year so far with a slew of client wins including Don Smallgoods, as its creative agency of record, and handling the marketing and advertising strategy of Deliveroo.
Additional recent client wins for Royals includes Smartpay, Real Pet Food Co, Guide Dogs Australia, MYOB and Open Universities.
This comes after Royals appointed Graham Sweet as head of strategy, Sydney, last month. Sweet joined the independent creative agency from Clemenger BBDO where he was the head of brand planning.
See also: The Royals appoints Graham Sweet as head of strategy