The Pistol will bring its digital strategy expertise to Vitasoy after winning the beverage company in a competitive pitch process, effective immediately.
In securing the account, Vitasoy was impressed with the full-service digital marketing agency’s significant digital credentials and depth of understanding in the consumer packaged goods space, along with the agency’s strategic approach to producing and curating creative content.
Founded in 1940, Vitasoy began as a Hong Kong-based beverage company, focused on producing high-protein dairy alternatives. The company has since expanded across the globe, including opening a manufacturing plant in Victoria in 2001 to supply the Australian and New Zealand markets. Vitasoy Australia proudly uses premium, whole Australian almonds, soybeans, oats, and other plant products in its beverage and yoghurt range.
The company also has strong purpose led aspirations, as articulated through its “Let’s Grow a Better World” campaign.
A key component of this campaign is its partnership with the not- for-profit research organisation The Mulloon Institute, which is focused on rehydrating, and rehabilitating 2.5 million hectares of agricultural land.
The institute’s research into property and catchment scale rehydration and restoration has been used by farmers nationwide to create resilient, productive, and profitable farms, with agriculture and the environment working in harmony.
As part of its remit, The Pistol will manage digital strategy and planning for creative and media, including social media management, creative strategy and production.
Nick Bartram, general manager, Marketing & Strategy at Vitasoy, said: “We are very excited to welcome The Pistol to the Vitasoy family. We were extremely impressed with the strategic thinking, data capability and creative ideas The Pistol brought to the table, and their team’s dedication to and belief in our business is already evident. We can’t wait to partner together and continuing our mission to grow a better world in 2023.”
The Pistol strategy director, Yulia Edirisinghe, said the partnership the agency was attracted to both Vitasoy’s product offering, growth ambition, and ethos.
“We are delighted to be working with Vitasoy. The brand is a favourite amongst many of our team and we felt an instant connection with the Vitasoy team, which only grew as we explored the strategic opportunity together.
“We love the chance to drive impact even beyond business outcomes and Vitasoy’s proposition of ‘growing a better world’ is one we are eager to get behind. We look forward to pushing boundaries and delivering exceptional results for Vitasoy for many years to come,” she added.
The Vitasoy appointment comes on the back of The Pistol’s recent wins including Australian travel company Riparide, and leading Australian fashion brand DECJUBA.
See also: Fashion retailer DECJUBA appoints digital marketing agency, The Pistol