The Pistol has been appointed to manage the paid social advertising for Riparide, Australia’s nature-driven tourism booking platform.
Riparide was a start-up that was established in 2016 and offers a curated collection of travel stories published by real travellers.
The booking platform is focused on short, nature-centric escapes in NSW and Victoria, with reviews offering adventure tips, unique accommodation options and stunning photography. Accommodation providers can request to be featured on the site, and storytellers then stay and document their experience.
Riparide exists to inspire people to find fulfilling moments in nature. Since its inception, Riparide has delivered more than 100,000 fulfilling moments in nature and is hoping to reach 200,000 by the start of 2024.
Marlon Law, Riparide co-founder, said: “We’re excited to partner with The Pistol agency to manage our paid social advertising and help amplify our mission.
“It’s been fantastic to work along side the Pistol team, their agility and performance mindset has resulted in fantastic growth already and we look forward to inspiring more people to disconnect from the grind and chase soul-fulfilling moments in nature,” he added.
Jaime Nosworthy, The Pistol CEO, said: “Having evolved from our own tech start-up roots, we love working with other high-growth start-ups, and helping them accelerate their growth. Riparide is an example of a great, home-grown success story – they’ve already significantly expanded since their initial launch and have additional growth firmly in their sights.
“We’re excited to be part of the next evolution for Riparide. I know our strong credentials in the digital media marketing space, and our agility and responsiveness to the rapidly evolving domestic tourism market, will serve the company well as it continues to develop,” she said.
“We’re already seeing fantastic results from our initial campaign work, and we look forward to continuing to bring our performance-driven mindset to the Riparide offering,” Nosworthy added.
The appointment follows a bumper 2022 for the digital solutions media agency, which culminated with the agency winning the social advertising, search engine marketing and SEO accounts for leading Australian fashion brand DECJUBA, among others.
See also: Fashion retailer DECJUBA appoints digital marketing agency, The Pistol