Seven West Media’s digital evening publication, The Nightly, has unveiled the latest instalment of its quarterly editorial series, The Nightly On, this time exploring the theme of influence across politics, media, business and culture.
Launched on Thursday, The Nightly On Influence brings together profiles, interviews and feature articles centred on how influence is evolving, from elected officials and broadcasters to digital creators and industry leaders.
The series includes contributions from South Australian Premier Peter Malinauskas, Sunrise co-host Natalie Barr, Senator Katy Gallagher, radio host Kyle Sandilands, and newly appointed Australian Olympic Committee CEO Mark Arbib.
For media buyers and advertisers, the thematic series marks a clear opportunity: The Nightly is positioning itself as a destination for high-impact thought leadership at scale, with content designed to engage a commercially relevant, east coast-dominant audience.
Reframing influence across platforms
Speaking to the editorial intent behind the new series, The Nightly magazine editor Jay Hanna said the project reflects a broader redefinition of what influence means in today’s media landscape.
“Influence as we know it is shifting,” Hanna said. “Those who are traditionally considered people of influence often shy away from that title, while the social media generation have jumped on the term, using it to commodify their ability to impact trends and sway consumer behaviours, and even the voting preferences of their followers.”
The new issue looks at how these dynamics are playing out across sectors, spotlighting leaders who blend legacy authority with the reach and responsiveness of digital platforms.
Features include a look at Australia’s most-followed creators, a piece on AI and energy as generational forces of influence, and insights from heads of major sporting codes.
A quarterly touchpoint for commercial partners
Since its launch in October 2023, The Nightly On series has carved out a quarterly publishing cadence with a commercial lens, tackling themes aligned with Australia’’s shifting political and economic climate.
Past editions have centred on topics like power, reinvention and leadership.
From a trade perspective, the series offers clear sponsorship and native integration opportunities for brands looking to align with longform, issue-led storytelling.
The mix of policy voices, broadcast talent and digital-native creators provides multiple entry points for advertisers targeting both influence-makers and influence-receivers.
Audience momentum and east coast reach
Backed by Seven West Media, The Nightly has established itself as a significant player in the national media landscape since its February 2024 launch.
According to IPSOS iris, it reached 6.95 million page views in April, marking a 59% increase on April the year prior.
Audience breakdowns show strong reach among working-age readers, with over 40% of its readership aged 25–54.
Nearly 70% of its total audience resides on the east coast, making it a strategic platform for advertisers focused on metropolitan markets like Sydney, Melbourne and Brisbane.
The editorial team spans some of the network’s most experienced journalists, drawing from 7NEWS, The West Australian, and national opinion writers including Aaron Patrick, Latika M Bourke, Cameron Milner and Jeni O’Dowd.
Its international coverage includes syndicated content from global newsrooms like The New York Times, The Economist and The Washington Post.
Kyle Sandilands returns as a judge on Australian Idol, 2025.
A platform for shaping public debate
For Seven, The Nightly represents more than just a digital newspaper, it’s a media property engineered to expand its influence across news, opinion and analysis.
And with the On Influence edition now live, the publisher is offering brands and readers alike a quarterly touchpoint into how leadership and visibility are evolving in a crowded, always-on media ecosystem.