The Mint Partners grows leadership team with internal promotions

the mint partners

• Miranda Bryce will partner with founder Genevieve Taubman in her new role as managing director

Independent creative communications agency, The Mint Partners, has announced general manager Miranda Bryce will partner with founder Genevieve Taubman in her new role as managing director.

Bryce joined The Mint Partners in 2016 as client services director, following a five-year tenure with creative agency Y&R Brands. In 2018, Bryce was promoted to the position of the communications agency’s head of strategy and operations.

In 2020, she took on the role of general manager, expanding the agency service categories to include brand strategy, digital and paid media and to lead capacity planning, profit and revenue tracking.

Bryce will oversee MINT’s growth and future direction.

Taking on the role of CEO, Taubman will continue to set the benchmark, challenging the approach of communications in Australia.

Founded in 2007, Taubman places her focus on evolving the overall direction of the agency around PR, influence, content and client service, as well as a continued emphasis on empowering the 25 team members to thrive within the business.

Genevieve Taubman said, “Miranda is an exceptional leader. Her consistent approach to ongoing agency innovation, leadership and operational management are outstanding attributes and contribute largely to Mint’s continued growth.

“I am very pleased to welcome Miranda to partner with me in the business and take on the role of managing director. Over the past six years she has made an outstanding contribution to the strategic direction for the agency and has made a positive impact on our employees and clients.”

The agency has grown by category and service since its inception in 2007 and now services more than 40 clients across consumer lifestyle in the premium to luxury space spanning travel, food and beverage, fashion, design, property and major events.

Miranda Bryce said, “I am delighted to join Genevieve as a Partner at MINT. After I made the move from Advertising into Communications with MINT in 2016, I wanted to take an active role in expanding the agency’s strategic approach to campaigns, to further incorporate research and insights to inform brand perception.

“I’ve also enjoyed expanding MINT’s digital and content offering as well as leading paid media services and taking an active role in implementing efficiencies across the business. My passion is working with our clients to help them imagine the next chapter of the Australian and New Zealand lifestyle and I’m so grateful to be able to partner with Genevieve and our amazing MINT team to do it.”

Top image: Genevieve Taubman and Miranda Bryce

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