The new Mediaweek Hot List monthly feature is compiled by Mediaweek contributing editor Greg Graham with the Mediaweek editorial team. This is the second Hot List after launching in May 2022.
Mediaweek Hot List: Sizzling HOT
Media agency: This Is Flow NEW
Definitely sizzling with recent new business success such as Carnival, King Gee/Hard Yakka, Riverina Dairy, and 1800 GOT JUNK. Also driving innovative data, technology and positive impact solutions for clients such as Felix. This Is Flow is attracting and retaining great talent with a generous profit-sharing scheme and continuing to invest in coaching, training and development for all employees fostering a brilliant culture.
The Flow team
Creative Agency: The Monkeys RETURNING
A creative powerhouse that continues to deliver outstanding work that keeps them at the top of their game and sizzling hot! The Monkeys consistently create provocative ideas that deliver results for their impressive client list. Great new work for Australia Post and powerful communication from The Uluru Statement from the Heart -History is Calling. Plus, some exciting new work is being championed by Beth O’Brien, head of innovation.
HOTTEST
Media Agency: Initiative RETURNING
Overall Initiative continues to be one of the country’s hottest agencies with incredible momentum & success. A strong consistent leadership team that is the envy of many agencies and if they pull off the Coles pitch with the Accenture Song/Monkeys alliance the marketplace will be buzzing.
The Initiative team driving the agency’s current success: Chris Colter (chief strategy officer), Melissa Fein (chief executive officer), Sam Geer (national managing director) and Geoff Clarke (chief operating officer)
Creative Agency: The Special Group RETURNING
Continues the agency’s hot performance and maintains its Special place at the top of many global award shows being named Global Creative Agency of the Year by Campaign magazine. Plus, they have recently opened a new office in London as it takes on the world.
HOT
Media Agency: Half Dome RETURNING
A hot indie that continues to punch above its weight with new work for long-standing client Maurice Blackburn and another win with youtime. This continues the hot streak after a string of other successes such as Petstock and Mighty Craft.
Half Dome’s Tom Frazer, Joe Frazer and Will Harms
Creative Agency: Connecting Plots NEW
An agency that has been simmering along under the radar for a while with some impressive work for Fantastic Furniture, Nestle/Milo, Allen’s, Uncle Toby’s and Westinghouse, among others. Love the motley crew of old school thinkers and new world dreamers. Particularly like the new social collaboration for Subaru XV with G Flip.
The Connecting Plots leadership team includes owners, Tom Phillips, Sophia Kang and Dave Jansen with senior members Gemma ap Geraint – Client Partner; Chris Johnson – Creative Director; Bonnie Ledsam – Senior Integrated Producer & Studio Lead; Mary Morrell – Creative Services Director; and partner, Tim Collier, Head of Integrated Strategy & Planning
Criteria for making the Mediaweek Hot Lists
• New business success
• Current client retention
• Momentum
• Industry acclaim and buzz
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• Sparrow’s Nest with Greg Graham
• Mediaweek’s regular IMAA profiles
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