The Media Store has been appointed to manage digital media services for sustainable rideshare company Splend, marking a significant new client win for the independent agency.
Under the new partnership, The Media Store will lead digital media strategy, implementation, optimisation and reporting for Splend across both the Australian and UK markets.
Splend selected The Media Store to support its next phase of growth, citing the agency’s technology capabilities and audience targeting expertise as key factors in the decision.
Founded in Sydney in 2015, Splend has built one of Australia’s largest electric vehicle (EV) fleets and remains focused on economic and environmental sustainability.
The company provides drivers with access to affordable EVs, along with insurance, servicing, maintenance and registration support. Splend’s ambition is to help one million drivers transition to electric vehicles by 2030.
Fast-scaling business
Chris King, Chief Executive Officer, Splend, said: “Splend is aiming to change the way rideshare drivers own and operate their vehicles. As a fast-scaling business, we set out to find a media agency partner who both understood our business model and had the tools and people to work smarter and faster to meet our audience where they are.
“In The Media Store we have found that partner – we were impressed with their technology solutions to help find our unique audience and we look forward to producing strong results together.”
Stephen Leeds, Chief Executive Officer, The Media Store, added: “We are excited to support Splend’s vision of making the world a greener place through the transition to one million EVs in the rideshare sector.”
“Splend is an ambitious, Australian-owned brand with significant growth and expansion plans. This growth mindset and commitment to both innovation and customer satisfaction directly aligns with our agency’s culture of achieving genuine, effective results.”
The Media Store is one of Australia’s largest independent media agencies, with expertise across media strategy, planning, sponsorship, partnership integration, research and insights. Its client portfolio includes brands such as ENGIE, RMIT, Hino, Rugby World Cup Experiences and the Melbourne Royal Show.
The Splend appointment is effective immediately.
Top image: Stephen Leeds