The Media Federation of Australia (MFA) has launched a Diversity, Equity and Inclusion Advisory Council, consisting of 13 media agency professionals from diverse backgrounds, with the aim of providing guidance to the industry across all facets of diversity and inclusion.
The MFA DE&I Advisory Council will promote the MFA’s ambition to build a diverse, equitable and inclusive industry through four key actions:
Ensuring DE&I remains an industry priority by facilitating a productive, respectful and safe conversation.
Reviewing, challenging and providing guidance on industry strategy, initiatives and plans in the DE&I space.
Advocating and raising awareness around achievable actions the industry can take to improve diversity, equity and inclusion – and sharing learnings at an industry level and within their agencies.
Acting as the representative voice for the diverse.
Among the Council’s first projects will be an education program – providing awareness training for all professional levels – and showcasing best practice DE&I initiatives, to be launched later in the year.
The 13 members of the Council are:
Joshua Green, Associate Strategy Director, Spark Foundry
Nisha Rajamani, Client Director, Carat
Aaron Carpenter, Digital Director, Dentsu
Tania David, Head of Marketing & Business Development, Finecast
Tanvi Singh, Strategy Director, Mindshare
Asier Carazo, Strategy Director, Atomic 212
Jessica Lane, Senior Search Manager, CHE Proximity
Olivia Beringer, Research Director (Google), PHD Media
Philippa Moig, Business Director, OMD Australia
Wayne Philbert, Client Partner, Initiative
Petrice Koutsis, Partnerships Executive, UM Australia
Bridget Wever, Account Director, Performics
Luisa Dalli, Senior Strategist, Havas Media
MFA board member Aimee Buchanan, incoming CEO of GroupM Australia, said: “The purpose of the MFA DE&I Advisory Council is to establish a positive guide that pushes the industry forward in the area of DE&I. The group itself is representative of a wide variety of diverse groups to ensure everyone is being heard. Our ambition for this Council is to create a voice that drives change and progress and I look forward to seeing the impact across our industry.”