The Lab expands quantitative research expertise as demand for human-first insight grows
The Lab has expanded its quantitative research team with three new hires as it boosts its data and insight capabilities.
The now six-strong team is led by newly promoted executive director James Rochlin.
He is joined by senior quantitative strategist Maria Georgopoulos and quantitative strategists Felix Grant, Charlie Ellis and Ernest Mo.
“I’m incredibly proud of the team we’re building,” Rochlin said.
“They bring not just technical firepower, but a shared belief that quantitative research should be human, behavioural and commercially sharp.
“In a time where businesses are drowning in dashboards but starving for clarity, we’re building a team that turns data into decisions – creating insights that don’t just inform, but create clarity.”
The Lab’s quantitative capability is now embedded across brand, comms, innovation, segmentation and customer strategy.
“In a world of industrialised insight, craft is the ultimate differentiator,” said co-founder Neale Cotton.
“This team reflects the kind of intelligence modern brands need – grounded in behavioural science, fluent in culture and powered by real commercial intent.
“We’re building something deliberately different, and we’re excited to see it making a real impact with some of the country’s biggest brands.”
The Lab works with brands including Queensland Government, Super Retail Group, ANZ Bank, Movember, Mars Petcare, Miele, Bega, AFL, Dulux Group, The ABC, Opera Australia, Mondelez and Toyota.