The Lab announces addition of eight new team members across Melbourne, Sydney, and Brisbane

the lab team members

• The new staff have joined over the past six months

Cultural insights and strategy company The Lab has announced it has recruited eight new team members across its Melbourne, Sydney, and Brisbane offices.

The new staff, who have joined over the past six months, are a key part of The Lab’s growth strategy. Their arrival follows the recent addition of several new clients and the launch of The Lab’s innovative new artificial intelligence and machine learning division, Lab AI.

The Lab Co-Founder and CEO, Neale Cotton, said: “Rapid and constant change in business and culture means that now more than ever, companies are looking for new ways to stay ahead. This has been a catalyst for our growth, as we continue to create breakthrough insights and ideas for our clients.

“I’m excited to announce so many new additions to our team, from senior executives through to recent university graduates. Our new recruits come from diverse academic and professional backgrounds, from behavioural and social sciences to strategy. Diversity in thought is really important to us as it helps sparks new ideas and fresh perspectives for our clients.”

Christine O’Keefe has joined The Lab in Melbourne as strategy director. She most recently worked at AJF Partnership as a strategy director across key clients including Officeworks, Forty Winks and Bupa.

In Brisbane, Casey Greig has been appointed strategy director. She joins after more than a decade as an insights and strategy leader at media companies including Nova Entertainment, Southern Cross Austereo and Bauer Media.

Tallon Mason-Kaine has joined The Lab in Melbourne as senior strategy consultant after several years as a planner for the advertising agencies AJF Partnership and Leo Burnett.

The Lab Sydney has added two new senior strategy consultants with strong cultural strategy backgrounds: Malcolm Miller, whose resume includes roles at For The People and Pacific Magazines, and Katie Buckley, who has worked at Landor and a range of other leading companies.

The Lab Brisbane has hired Maddison Croker as strategy consultant; she previously worked at News Corp.

Finally, The Lab has added two recent graduates as team members: Jed Larwood (Marketing and Economics) in Brisbane and Corrie Dinmore (Anthropology) in Melbourne.

TOP ROW, left to right: Christine O’Keefe, Casey Greig, Tallon Mason-Kaine, Malcolm Miller
BOTTOM ROW, left to right: Katie Buckley, Maddison Croker, Jed Larwood, Corrie Dinmore

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