The Kid LAROI has fronted a new Uber Eats instalment of its Get Almost, Almost Anything platform, transforming into “The Man LAROI” after ordering a new name via the app.
The film, created by Special and directed by 3&7’s Steve Ayson, leans on the platform’s “be careful what you wish for” humour to underline that Uber Eats can deliver more than takeaway.
It launched on 2 February 2026 and will run across TV, BVOD, online video, YouTube, Meta, Snapchat, TikTok and digital audio.
The Kid LAROI
The Kid LAROI’s Uber Eats ad
The 60-second clip opens in a boardroom where label executives workshop a “more adult” image for the star. After being shushed because “the grown-ups are talking”, he orders a new name so he’s no longer “the Kid”.
A change-of-name certificate arrives for “The Man LAROI” and the ageing begins. The twist is that it doesn’t stop, with the character quickly accelerating into his 90s while trying to maintain the same superstar lifestyle.
The consequences are dire – and hilarious.
- Hair loss and nodding off in the studio
- Breaking a hip on stage
- Being dropped by the label after no longer fitting its demographic
The soundtrack is The Kid LAROI’s ‘Baby, I’m Back’. The story ends with Uber Eats delivering what he “really needs” instead: New York cheesecake.
The making of Uber Eats ad with The Kid LAROI
In a statement to Mediaweek, Alan Wilson, Regional Group Creative Director at Special, said the team wanted to avoid “corny-looking effects” and lean into practical craft wherever possible.
Wilson said: “In the wrong hands, this spot could’ve easily fallen into the trap of corny-looking effects and old man gags. But after one conversation with Steve Ayson, we knew he was the perfect partner for the job.
“We wanted to tell the very real story of what would happen if a 22-year-old pop star were suddenly trapped in an old man’s body. And we wanted to capture as much of the aging in camera as possible using prosthetics, which Odd Studios knocked out of the park.”
Prosthetics were handled by Odd Studios, with post-production by ARC, VFX by Blockhead VFX, and audio post through Rumble Studios.
Peter Defries and Alan Wilson, Regional Group Creative Directors at Special, said: “Year after year, Uber’s Get Almost Almost Anything platform keeps pushing its ‘be careful what you wish for’ humour further. This time, the challenge was evolving it through a distinctly Aussie lens.
“That’s what made The Kid LAROI such a perfect fit: Australian to the core, and someone who didn’t just get the dark humour, but fully committed to it… even if it meant breaking a hip on stage.”
Nicole Bardsley, ANZ Head of Marketing at Uber, added: “Get Almost, Almost Anything has become one of our most distinctive brand platforms, and this latest chapter pushes it further through humour and cultural relevance.
“The Kid LAROI brings an unmistakable energy to the story, helping us highlight the breadth of Uber Eats in a way that’s entertaining and memorable.”
Key credits
- Agency: Special
- Production company: 3&7
- Director: Steve Ayson
- DOP: Sam Chiplin
- Prosthetics: Odd Studios
- Post-production: ARC
- VFX: Blockhead VFX
- Audio post: Rumble Studios
- Media agency: EssenceMediacom