The General Store wins Chupa Chups creative account

The General Store wins Chupa Chups creative account

“To work on an iconic brand whose purpose is all about fun is literally going to be a joy.”

Global confectionery brand Chupa Chups has appointed The General Store as its lead creative agency for Australia and New Zealand, effective immediately. The first integrated campaign under this partnership is expected to launch in the coming months.

Per the appointment, The General Store be tasked with developing an integrated above-the-line, social media, and influencer campaign aimed at strengthening and energising the 66-year-old brand among Gen Z consumers. They will create content and experiences tailored for platforms such as TikTok and Instagram.

“We chose The General Store  for their ability to deliver innovative solutions across a variety of complicated touchpoints,  whilst staying true to our “Forever Fun” master brand,” said brand manager of Chupa Chups ANZ, Amelia Goldsmith.

“Their multidisciplinary approach and  deep understanding of Gen Z audiences make them the perfect partner to elevate our brand  presence in the digital space and beyond.” 

Matt Newell, partner and chief executive officer of The General Store, added, “It’s always a privilege to work on an iconic brand. But to work on an iconic  brand whose purpose is all about fun, is literally going to be a joy. Chupa Chups have a brilliantly talented team with loads of ambition. We can’t wait to sink our teeth into the brand.”

Recently, The General Store and media agency Hatched partnered to form an agency village setup for online pet store Swaggle, which launched nationwide in January. The brand is centred on delivering pet happiness through a pet-personalisation offering.

In a separate collaboration, The Idea Shed joined forces with Perfetti Van Melle, parent company of Chupa Chups, to launch the Fresh Feels Like campaign for Mentos under the ‘Yes To Fresh’ platform – the agency‘s debut campaign for Mentos.

See also:
Hatched partners with pet care brand Swaggle
Mentos launches Fresh Feels Like campaign via The Idea Shed

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