Digital-first insurer ROLLiN’ has signed an exclusive three-month partnership with youth news publisher The Daily Aus.
The deal extends the relationship between the two brands, following a six-month collaboration that included The Daily Aus (TDA) original video series Adulting 101.
In the first phase of the partnership, ROLLiN’ was integrated across TDA’s ecosystem – from newsletters and podcasts to polling, video, and Instagram stories – targeting young Australians entering adulthood.
TDA Co-Founder Sam Koslowski, said: “ROLLiN’ and TDA share the same DNA – we’re both digital-first, straight-talking, and built to connect with young Australians.”
“The success of Adulting 101 showed how well our audiences align, and this exclusive partnership is the natural next step.”
Annabel Causer, ROLLiN’s Head of Marketing, said: “Just like TDA, at ROLLiN’ we’re all about empowering young Aussies to learn important life skills. We’re thrilled to be expanding the Adulting 101 series and sit up front with the TDA audience for the ride.”
As part of the exclusive deal, ROLLiN’ will continue to appear across TDA platforms with content designed to engage its audience of under-35s.
This comes after the publication launched Building TDA last month, an eight-week newsletter and podcast series that documents the challenges and learnings of building the business.
The series, hosted by co-founders Koslowski and Zara Seidler, is aimed at early-career professionals and first-time founders, offering an unfiltered view of growth, setbacks, and lessons from scaling TDA.
Each edition will combine practical insights with real-time reflections on running the company.
Employment Hero has partnered with TDA on the series, supporting its focus on engaging young Australians interested in business and leadership.
“We’re all about building our company authentically and transparently,” Seidler said.
“Building TDA is about showing the real story of growth, and creating space for like-minded people who want to build something of their own.”