Uber has reunited Australian film icons, stars of The Castle, Michael Caton, Stephen Curry and Anthony Simcoe, to highlight Uber Green’s transition to a fully electric rideshare product.
This product means riders who want to reduce their emissions can be sure that their ride will take place in an EV at the same cost as an UberX – as Uber strengthens its commitment to an all-electric future.
The mockumentary-style campaign sees Curry reunite with his co-stars for a catch-up over beers, only to spring filming an Uber Green ad on them and shamelessly piling on the brand mentions. However, his elaborate plan quickly unravels.
Peta Fitzgerald: ‘Collaborating with these iconic actors and True Blue royalty shows EVs aren’t just a luxury; everyone can make more sustainable choices.’
Filmed in the iconic Bob Hawke Beer & Leisure Centre, it features some surprising cameos from well-known editors of Australia’s oldest and favourite newspaper.
Peta Fitzgerald, Director of Communications, Uber ANZ, said: “With this campaign, we wanted to emphasise how Uber Green is making more sustainable choices even easier.
“Collaborating with these iconic actors and True Blue royalty shows EVs aren’t just a luxury; everyone can make more sustainable choices.
“Uber Green being the same price as an UberX means choosing it for your ride is just common sense.”
Poem General Manager Rhania Farah: ‘Michael, Stephen and Anthony’s cinema and television roles are loved across generations of Aussies.’
Poem led the integrated multichannel earned campaign, and drove strategy, creative, social, content and publicity.
Poem General Manager Rhania Farah said: “Michael, Stephen and Anthony’s cinema and television roles are loved across generations of Aussies.
“We knew having them on screen together for the first time in over 25 years would be a huge cultural moment and become instantly shareable.”
Farah: ‘We knew having them on screen together for the first time in over 25 years would be a huge cultural moment and become instantly shareable.’
Poem Creative Director, Tom Manning added, “Ultimately, looking after Australia is the most Australian thing you can do – and these guys are some of the most loved Australians to tell Australia about that.”
The Uber Green campaign launches on Wednesday 9, July 2025 and will be supported by earned media and social support from The Betoota Advocate and the Bob Hawke Beer & Leisure Centre and will be followed by shorter narratives.
This campaign is not affiliated with The Castle.
Poem Creative Director, Tom Manning: ‘Ultimately, looking after Australia is the most Australian thing you can do – and these guys are some of the most loved Australians to tell Australia about that.’
Top image: Stephen Curry, Michael Caton and Anthony Simcoe