The Ads That Made Us: Juicy Corn, Go to Bed Jessica, and The Reading Writing Hotline

ads that made us march 15

This Week: Brooke Tunbridge, Daniel O’Brien, and Bridget Wilkes.

Whether it’s a childhood jingle that you can still sing word for word, or a campaign that influences the way you work today, everyone has an ad that has really stuck with them.

Mediaweek has been asking the industry to take a trip down memory lane, to find out all about the ads that made us.

Brooke Tunbridge – Media Manager, Enigma

McCain’s Super Juicy Corn

“Comedian and former Triple J presenter Gen Fricker unlocked a core memory when she referenced this ad in her set a few years ago. It was the first ad I remember seeing that wasn’t a yelling man in a car yard who had gone “crazy after overordering stock”. It was refreshing, and showed that ads can be a form of storytelling.

“I sometimes still have to fight the temptation of yelling ‘Marge, the rains are here’ when I see storm clouds/I’m eating corn. Ah McCain, you’ve done it again.”

Daniel O’Brien – Managing Director, Frontier Australia

RTA’s Go to Bed Jessica campaign, 1998

“You would be hard pressed to find anyone over the age of 35 that couldn’t recall this commercial. Even more so, I would say many of them could still tell you what the key message was, all these years later. Is that not the primary goal of any commercial?

“I was only 13 when this aired but it certainly left its mark on me. It was hard hitting and tugged on the heart strings, drawing attention to a very real problem. While certainly memorable via the line “Go to bed Jessica”, I think this ad would have also made a few people think twice before jumping behind the wheel after a few… mission accomplished and bravo RTA.”


Bridget Wilkes – Head of Accounts, Melbourne Social Co

The Reading Writing Hotline

“I’m positive the Reading Writing Hotline number was the first number I ever remembered (and still remember to this day!) The fact that I, and I’m sure many others, can still recite the number off by heart is a testament to how catchy the jingle was.”

See Also: The Ads That Made Us: The Guardian, T Mobile, Qantas’ safety video

Top Image: Brooke Tunbridge, Daniel O’Brien, Bridget Wilkes

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