TEER, the digital platform that connects agencies and media owners with a detailed view of market opportunities, has onboarded of 55 independent agencies and 12 publishers.
The Melbourne-based startup, which launched in April, was created to empower the rapid execution of campaigns and delivers leads to sales teams and opportunities from brands to media owners, thereby reducing the time spent uncovering and reviewing deals.
Joining News Corp, QMS and Nova on the TEER platform are Man of Many, Alliance Outdoor Media Group, Val Morgan Digital, Jac Media and tubi. Among the agencies on the platform are ADMATIC, Match & Wood, Communicate Australia and Assembled Media.
“With sales teams continuing to contract, agencies and publishers face decreased exposure to mutually beneficial deals,” Usman Khan, TEER Founder and CEO, said. “That’s where TEER can help. In two short months, we have doubled the number of users on the platform, opening up a wealth of opportunities for media owners, agencies and their clients.”
“The sheer number of people who have described joining TEER as a ‘no-brainer’ tells us we are doing something right.”
Man of Many Commercial Director Elliott Barsby said: “As a premium publisher, ensuring independent agencies are aware of, and consider, our offering for their clients is a major focus. Our partnership with TEER helps us efficiently cover the market and provide a more customised experience to the agencies and advertisers we connect with.”
From agency side, ADMATIC Head of Strategy & Planning Jana Mehrtens said: “Staying across the best media opportunities is critical for our clients – TEER helps us do that.
“The upcoming features will be a game-changer for indies, especially when managing tighter budgets. We’re excited to see how TEER evolves as part of our planning process.”
With ambitious growth targets, TEER is also developing an AI tool that will draw from data on the platform to assist agencies in formulating effective media plans.
Khan added: “TEER’s AI features will help agencies generate media plans in seconds, calling on real-time market data and the opportunities already flowing through the TEER platform. It’s about removing friction, saving time, and giving marketers the tools they need to move fast and make smart decisions.”
Top image: Usman Khan