They've partnered with IT SPORTS and Motto.
The move brings together founding members Amazon Prime, Disney Advertising, Foxtel Media, Netflix, Samsung Ads, SBS, Vevo and YouTube.
Roy Morgan says 89 per cent of 6–13-year-olds watch the platform.
See the top industry stories trending today.
It positions the company as a deeply local, audience-first audio brand.
The TV veteran hits YouTube this Sunday with a live, unfiltered Pauline Hanson interview.
ABC, Seven, Nine, 10 and SBS will pause on-air at 7.01pm AEDT, with coverage varying by market.
Data from the Reuters Institute for the Study of Journalism found one revenue stream rules them all.
Hollywood's biggest night is moving house.
For an industry built on speed and novelty, Social Soup's longevity is rare
The Amazon-owned live-streaming service has long popular among gamers.
