The lack of knowledge proves to be a major challenge for brands and agencies trying to build trust in digital advertising.
A perfect storm of factors has led to this untenable landscape of measurement complexity.
Giovanni Gardelli: 'Transparency is critical to reinforce trust and drive better outcomes for advertisers.'
Miles Fisher: 'We believe this partnership represents a significant step forward in delivering a seamless and effective advertising experience across the growing...
Lorraine Donnelly: 'The findings from this survey show us where brands and agencies are feeling the pinch and where they see opportunity.'
Chandra Cirulnick: “This expansion demonstrates our commitment to future-proofing our clients’ businesses."
'This year’s holiday season could be more like Santa Claus than Ebenezer Scrooge if marketers choose to adopt an omnichannel marketing approach...
Mediaweek caught up with Mediahub's Gerry Bowness, Ashleigh Carter from Atomic 212° Sydney and Avenue C's Mark Zala.
“Richer, more accurate subscription TV data for clients who want a greater understanding.’
John McNerney: "Yahoo DSP is committed to simplifying it while continually innovating for the future."
This partnership will allow brands to access its shopping insights to better connect with their target audiences across multiple online and physical...
Liborski was most recently at HelloFresh where he served as CTO.
The solution aims to future-proof creative by activating Yahoo's Identity Solution.
Basso joins Yahoo after seven years at Captify.
