This capability enables brands to assess Total TV reach by combining Finecast BVOD with Linear TV campaigns
The agency formed from the merger of agency brands, MEC and Maxus, in 2018
Homeyer returns to Australia from his current role as managing director of Wavemaker Hong Kong
The Australian media industry has had a robust 12 months as agencies got back into the swing of things following the impact...
Initiative and The Hallway were among the inductees
The establishment of the coalition follows the proposed global framework for measuring ad-based carbon emissions
The new business rankings have revealed the agencies that have shown strong performance over the past 12 months
• They shared their thoughts on the big selling points and what it means for advertising spend
• Wavemaker first won the account in 2018 taking over from Mindshare
• Pham previously worked in senior roles in Essence, MEC and Mindshare
• The promotions fall under the leadership of managing director Phil Mumford
• Boardman steps up from his current role of national strategy partner
• The campaign aims to create a cultural moment and spark conversation among Australian audiences
• The GroupM agency will handle Audible's paid media activity across 10 countries
