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Sasha Mackie, Pippa Berlocher and Lindsey Evans speak to Mediaweek about the teamwork behind bringing the platform to Australian consumers.
Ashleigh Bruton: 'Our strategy focused on being first to market with the news and then shaping the narrative with a playful approach.'
The review extended solely to Lion’s media agency remit, with no other creative or digital relationships impacted.
Lang surprised staff during an "all hands" meeting in September 2024 by revealing she would be stepping down from her role.
The company has shared an early update on its progress and named it's most-watched show.
President of WBD's APAC region, James Gibbons, highlights the road to profitability.
'We’re not saying we have the most content. There’s already an explosion of volume. Australians aren't saying they want more. They want...
