"Being recognised in this way is a huge honour... I really love being part of this industry in this market"
The campaign ultimately drove a 5.5% conversion rate for target consumers exposed to the campaign
Murthy’s appointment is effective from January 9, 2023
• More than 3,000 UM volunteers globally took part in the company's annual IMPACT Day
• This comes as the agency experiences rapid growth
• Ruys reflected on her role as CEO and shared her outlook for the year ahead
• She joins the national leadership team and her appointment is effective immediately
• The promotions follow the recent appointment of Ben McCallum to managing director, UM Sydney
Anathea Ruys starts work at UM Australia in April and replaces outgoing CEO Fiona Johnston
