How true is Rupert Murdoch’s prediction that printed newspapers have a shelf life of 15 years?
The report shows over half of Australians (51%) are accessing news more than once a day, a 3pp increase from last year.
Vanessa Lyons: “Advertisers can access any audience they’re after via Total News Publishing.”
"We are still talking about print and the physical printed paper when news is now a much more omni-channel concept.”
The event will be held on the Gold Coast on 8 and 9 August.
"Written news has the power to deliver large audiences, regardless of age, income level, location or any other segmentation factor."
Vanessa Lyons said ThinkNewsBrands remains "committed to expanding this educational series across Australia".
Raj Gupta, Jacquie Alley, and Nik Doble tell ThinkNewsBrands' Vanessa Lyons why news publishing is so powerful for advertisers.
Next of the Best entries are now open and are due on 2 April.
Vanessa Lyons said advertisers will lose the value that news brings to Meta’s platforms.
Plus: National reach for state and territory mastheads
Jakeb Waddell and Vanessa Lyons talk the power of sport
Plus: Why publishing is no longer just "press and print"
A total of 20.8 million Australians, or 96% of the total population, consume news every month
