ThinkNewsBrands
Showing 1 - 10 of 56 results
Keyword block lists put $180m in news advertising at risk, report says
A 1,200-story audit found common news terms could trigger exclusions, leaving advertisers with less reach than expected.
by Staff Writer – Sep 27, 2026
Bridging the gap: ThinkNewsBrands is lifting the curtain on journalism
CEO Vanessa Lyons explains why trust, verification and news environments matter more than ever for audiences and brands.
by Vanessa Lyons – Aug 18, 2026
ThinkNewsBrands calls for rethink of keyword blocklists
Vanessa Lyons says automated brand safety tools can block ads from trusted journalism and reduce campaign opportunities.
by Staff Writer – Jul 24, 2026
ThinkNewsBrands pulls back the curtain on Australian newsrooms
The initiative explains how journalists research, verify and produce news amid growing concern about misinformation.
by Staff Writer – Jul 16, 2026
Nick Bryant to open RESET 2026 in partnership with ThinkNewsBrands
The former BBC foreign correspondent will set the geopolitical scene for Australia's top marketing leaders.
by Mediaweek – Jun 22, 2026
Amid the chaos, brand success still starts with trusted journalism
In an era of digital clutter and deepfakes, trusted journalism is the ideal safe haven for brands to secure true impact.
by Katie Davies & Ashleigh Thomas – Jun 1, 2026
Nine launches ‘The News Effect’ to push premium journalism
Nine Publishing has unveiled ‘The News Effect’, a video series pitching the value of premium journalism to advertisers.
by Duane Hatherly – Apr 28, 2026
News holds attention: why journalism beats the infinite social scroll
While infinite social scrolling drains consumer focus, trusted journalism delivers the deep attention advertisers value.
by Alicia Campbell – Mar 31, 2026
“If it bleeds, it leads” is failing: Denmark’s Ulrik Haagerup at the National Press Club
Audiences are avoiding the news, but ‘constructive journalism’ offers a real solution for Australian media publishers.
by Duane Hatherly – Mar 19, 2026
Auto-blocking in the name of ‘brand safety’ is costing brands
Nine’s Ashleigh Thomas explores how automated brand safety tools are needlessly blocking advertisers from credible news content.
by Ashleigh Thomas – Mar 12, 2026
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