"Buddy is the perfect partner to deliver this – one of Australia's best kickers who literally and figuratively gives carbs the boot...
"Ahhh ahh, oh my god. Aaahhhhh, hot-hot-hot-hot!,” said Thinkerbell's chief creative, Tom Wenborn.
Elizabeth Cox: "We’ve deliberately taken a strong lead from research and customer voice and the subtle humour and quirks of what it...
BMF takes over BWS as of July 1 and Dan Murphy’s from October. M&C Saatchi and Thinkerbell are the incumbents.
Tom Wenborn and Paul Swann promoted to chief creative Tinkers, Jacqueline Archer appointed national head of integrated production, and Laura Stevenson named...
Part tree, all puppet, Felix is the brand’s new ‘spokes-tree’.
It's the first time the jingle has been performed by real people, featuring a cast of teams from all corners of the...
The new platform is likely to be Thinkerbell's last work for the brand - the account is up for pitch and Thinkerbell...
The trio speak with Mediaweek about what they learned, what they'd do differently, and why they want "modern day Nakeds popping up...
Paul Swann: "We sought to capture the smooth characteristics of a Guinness on a winter's day."
Despite more than a third of the Australian population living in regional areas, only 17% of national media budgets are invested there.
"I’m sure they’ll do well. I think at some stage soon, the entire industry will be working for Greeny."
"Candles that smell like individual scenes from your favourite shows, precisely layered around a wick that has been produced to burn at...
"The Menulog brand has always had roots in hip-hop. So we thought we’d have a bit of fun setting the record straight."
