The study, based on responses from more than 1,600 Australians, found the country’s favourite ads.
The agency has appointed Ben Farnsworth as sales director, alongside Tessa Tripp as head of product marketing.
Audiences now expect a guaranteed emotional return for the time they invest, according to The Growth Distillery.
Leigh Lavery: 'This work underscores the importance of reframing confidence as the most valuable asset for brands in the health and wellness...
• The insights and research consultancy was launched in Melbourne, in August 2021
