The research identified four critical moments in the health journey that shape what consumers end up buying.
"With more brands, more choices, new needs, and new influences, buyers are overwhelmed rather than spoilt for choice."
The research found the two conventional mindsets of car buyers – Utility and Premium – are now changing.
"We're going to be defined by the output, what we put into the world, what we make."
"We as marketers need to really think creatively about how we can target where that wealth is."
"I fundamentally believe that leadership is not a position, it's a behaviour."
“You watch your team start to mirror that and start to feel a bit more confident."
Ogilvy's Toby Harrison: "A large portion of what the marketing industry believes is effective is categorically wrong."
"I'm all for giving people a shot if they just want to do the job.”
"I truly believe that you need to have lived experience to become the full package.”
The findings present an opportunity for brands to step up to the plate, News Corp said.
"That's quite refreshing for a lot of people, if you can just be human about stuff."
Bardsley recently joined Uber from Cashrewards, Mediaweek recently revealed.
"You don't want to come across as deceptive, and that’s so easily, and so unintentionally done."
