Data from Taboola found consumers have come to expect a high level of personalisation in the marketing they see.
The findings from the AdTech platform offers insights into how brands can stay competitive and meet customers where they are.
Taboola outlines five eCommerce marketing trends in 2025, with AI, mobile commerce, and influencer-led strategies defining the sector’s rapid evolution.
Taboola has launched Predictive Audiences within its Realize platform, helping advertisers achieve up to 270% uplift in conversions through AI-driven audience targeting.
In the newly-created leadership role, Pant will lead the growth and alignment of Taboola’s publisher partnerships across Asia Pacific.
Taboola secures longest-ever local partnership.
Tim Love: 'Partnering with Taboola has delivered unparalleled results for our digital newsroom'.
Realize is an evolution of Taboola Ads, a platform used by 20,000+ advertisers.
Taboola monitors have put together a snapshot of the full readership categories and the top stories that defined audiences, breaking down top...
"We’re continuing to give advertisers the technology and team they need to be successful."
Adam Singolda: "Advertisers deserve access to premium, brand safe and effective publishers to run their campaigns."
Dave Struzzi: "Interest in warm weather destinations like Australia, The Caribbean and South Africa is spiking, highlighting strong demand for long haul...
"We’re giving thousands more advertisers the ability to tap into this."
“Publishers are facing a new era in which sudden decisions by big tech and changes in consumer behaviour are making it harder...
